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Linkedin live launch1/11/2024 Use LinkedIn Live to Drive Thought Leadership. Twitter began testing its Spaces to a limited audience in December of 2020 (and made it more widely available last year), Spotify introduced its live audio app, Greenroom, and Facebook added its Live Audio Rooms in June and Discord launched its Stage Channels last March. Also, you can use it for announcing offers, job changes, promotions, awards, or new ventures. Use LinkedIn Live to talk about current events or trends in your field. One great way to leverage LinkedIn live for your marketing strategy is to use it for demonstrating thought leadership. It allows companies to promote advertising outside the social-network, through native ads or sponsored content on tens of thousands of sites and mobile applications. Also, you can use it for announcing offers, job changes, promotions, awards, or new ventures. It is an advertising feature complimentary to LinkedIn Ads. These efforts have led to the introduction of LinkedIn Live. A few years ago, LinkedIn launched the LinkedIn Audience Network solution. While Clubhouse drew in a big audience during the pandemic with its invite-only audio events (it's now open to all, even without an invitation to join), it's been overshadowed in recent months by competitors from established social platforms. For years now, LinkedIn has been hard at work making live-streaming and hosting virtual events as quick, easy, and painless as possible. The video version is expected to be available later in the spring. The virtual events will be built on LinkedIn's in-house tools, and event participants will potentially be able to converse with each other during and after the live events. LinkedIn's all-virtual events platform will eventually include moderated panel-style discussions, roundtables, and fireside chats, with the formats left up to the event hosts. LinkedIn had last March said that it was for its live audio feature doing "early tests to create a unique audio experience connected to your professional identity."Īccording to The Verge, unlike other companies with audio chat features, such as Twitter's Spaces, LinkedIn doesn't plan to include ticketed events, where organizers could charge for access. Either way this feature has the potential to make a major impact on your company’s LinkedIn strategy. Use it on your own LinkedIn page or your company’s profile. But this is the first time it’s going to be available for Pages. Microsoft-owned LinkedIn live audio feature it had been testing for some time now will reportedly debut later this month in beta as part of the company's new events platform. LinkedIn Live originally launched last year for individual accounts.
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